Devon Ramsey

Building the data function from zero at a 200-person fintech as it launches an AI bookkeeper.

• Own the company-wide data function: data science, analytics engineering, and analytics.
• Set pricing strategy and the unit-economics framework for the AI product launch.
• Own how the company judges whether the model is working in production, and how that ties to business outcomes.
• Rebuilt marketing measurement as a data science discipline: multi-touch attribution, incrementality testing, and channel optimization.

Ran data science, analytics engineering, analytics, and data engineering for a 700-person fintech.

• Operated as the company's source of truth across product, customer lifecycle, and commercial teams.
• Led experimentation across product and go-to-market: A/B and uplift tests on pricing, onboarding, retention, and lifecycle messaging.
• Embedded underwriting and retention models directly into pricing and retention workflows.
• Partnered with product and executive leadership on roadmap and investment decisions, defining the success metrics behind them.

Led a 13-person analytics org owning a consumer product doing more than $70M a year.

• Restructured analytics and engineering around unified metrics and experimentation; traffic and revenue rose 150% within four months.
• Took a new marketing channel from concept to launch, worth $18M in incremental annual revenue and 34% of total company revenue.
• Presented weekly to the CEO, CTO, and CFO, and partnered with the CFO on the monthly projections that went to the board.

Shaped data and reporting infrastructure through the company's IPO preparation.

Scaled email marketing past 15 million daily messages and rewrote the core infrastructure in Python, doubling capacity.

Moved from engineering into analytics to work closer to business impact. Named Best Analyst twice.